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Virginia |
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Virginia Slims is a brand of cigarette manufactured by Phillip Morris.
The brand was introduced in 1968 and directly marketed to young,
professional women, under the famous slogan, "You've come a long way,
baby." Some media watchgroups considered this Virginia Slims marketing campaign to be responsible for a rapid increase in smoking
among teenage girls.[1] Later campaigns have used the slogans, "It's a
woman thing," in the 1990s, and "Find your voice." A report by the
Surgeon General of the United States has interpreted these marketing
strategies as attempting to link smoking "to women's freedom,
emancipation, and empowerment."[2] This report also tied the increase
of smoking among teenage girls to rises in sales of Virginia Slims and other "niche" brands marketed directly to women.
Virginia Slims are much narrower (21mm circumference) than
ordinary cigarettes (hence, "Slims"), and are also longer than normal
"king-sized" cigarettes, sold only in longer 100's and 120's, to give
the cigarettes a more "elegant" appearance and ostensibly to reduce the
amount of smoke they produce. They are also sold in "Superslims",
"light," "ultra-light," and menthol varieties. The packaging is white
with vertical colored stripes running along the left side. |
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